The viral case of the Kulhad Pizza couple is a prime example of this. From being small business owners in Jalandhar to becoming the center of an online storm, their story is one filled with pain, strength, and controversy.
Many people accused the couple of orchestrating a publicity stunt for fame. However, a deeper dive into their experience shows the harsh reality they faced.
The Accusations: Was It a Publicity Stunt?
The Kulhad Pizza couple, who run a popular restaurant in Jalandhar, faced a significant backlash after a personal video of theirs was leaked online. The incident went viral, and soon after, rumors began spreading that they had done this intentionally as a public relations (PR) stunt to gain more fame and publicity for their business.
In a heartfelt interview, the couple responded to these accusations. They expressed disbelief over how anyone could think they would intentionally tarnish their own reputation. The couple explained that their business was already well-known before the incident, and they had no reason to create such a scandal for attention.
As they mentioned, “Fame was already there, why would we intentionally harm our business that we built from scratch?”
The Impact on Their Business
For a couple that had worked hard to build a successful restaurant, the consequences of the incident were devastating. According to them, their restaurant’s sales plummeted by 90%. A business that once flourished now struggled to attract customers. The question arises: why would anyone sabotage their own livelihood? The couple made it clear that no one would willingly cause such harm to something they had built with hard work and dedication.
Before the incident, the couple had significant plans for the future, including collaborations and an India tour. All of these plans were canceled after the viral event. Not only were their business dreams shattered, but they also had to deal with immense personal pain and public scrutiny.
Dealing With Negativity and Trolls
The emotional impact of the incident was equally, if not more, damaging than the financial loss. The couple revealed that the situation took a toll on their mental health. The negative comments, trolling, and the society’s judgment became unbearable. The wife shared how people would show up at their restaurant, take videos, and harass her sister who was managing the counter.
The husband expressed his frustration, saying, “How can people fall to such levels of inhumanity? How would you feel if someone behaved this way with your sister?”
The couple had to endure days of harassment, both online and offline. They struggled to make sense of why people would make their already difficult situation worse.
Keeping the Restaurant Open
Despite the overwhelming challenges, the Kulhad Pizza couple never closed their restaurant, not even for a single day. Their restaurant was their only source of income, and they couldn’t afford to shut it down. The couple explained that they relied on the restaurant to survive, and stopping operations would have left them without any means of support.
Their young sister also stepped up to help during these difficult times. Though younger by eight years, she took responsibility for managing the restaurant, showing immense strength and resilience.
The couple’s determination to keep their business going despite the odds is a testament to their strength. They knew that if they stopped, they might never recover. As the wife put it, “This was our bread and butter. If we closed even for a day, we wouldn’t have anything left.”
Society’s Harsh Judgment
Another narrative that society created was that the couple had orchestrated the incident for financial gain. People accused them of leaking the video to get attention and sympathy. The couple strongly denied these accusations, calling them baseless. They compared this situation to a family member being in an accident—no one would make fun of that, so why treat their tragedy differently?
The husband argued, “If your brother had an accident, would you mock him or help him stand again? It’s disheartening that people think we did this for money.”
Despite the negativity, the couple did receive positive support from some people. Many sent them encouraging messages, telling them to stay strong. Celebrities like Prince Narula, Emiway Bantai, and Ashish Chanchlani offered words of comfort and motivation. Narula’s voice note in particular gave them the strength to keep going.
The Road to Recovery
Forty days after the incident, the couple visited the Darbar Sahib in Amritsar, seeking solace and strength. The visit marked a turning point in their recovery. They realized that they had to continue with their lives, no matter how difficult it was. After much hesitation, they posted a picture from the Darbar Sahib on social media, signaling their return to the platform.
The husband explained, “We were scared to even post a photo, but our supporters told us this was our hard-earned platform, and we shouldn’t let it go.”
This was the first post they made after the incident, and it symbolized their resilience and determination to move forward. The couple decided to reclaim their presence on social media, despite the harsh judgment they had faced.
End of The Story
The Kulhad Pizza couple’s story is a powerful reminder of the unpredictability of life and the strength it takes to overcome adversity. What started as a successful small business turned into a nightmare due to a leaked video. The couple was falsely accused of seeking publicity, faced a massive drop in their business, and endured personal attacks.
Despite all of this, they never gave up. Their restaurant remained open, their family stood by them, and they eventually found the strength to return to social media. Their story is not one of fame-seeking or a publicity stunt—it is one of resilience, courage, and hope in the face of overwhelming challenges.
For anyone facing tough times, their message is clear: never give up, no matter how hard the situation gets.
